As the holiday season approaches, the tiny New England town has steadily evolved into a Christmas wonderland. Twinkling lights are strung across the town square and lush Christmas greens adorn the doors to every shop. In store windows, displays of festival gifts - including toy trains and doll houses - add to the excitement.

Amidst all the hustle and bustle, everyone is friendly and cheery. And, when Christmas Eve arrives, the children can hardly contain their excitement. As evening falls, mothers prepare dinners and shops begin closing so that workers can begin their own Christmas preparations. But, suddenly, there is the unmistakable sound of a fire engine clanging its bell in the street. As children and adults look from their windows and begin running outside, they are greeted by the sight of a special visitor riding through town.

Santa Claus is making one last visit before returning to the North Pole to begin the magic of Christmas Eve night. With a cold bottle of Coca-Cola in his hand, Santa sits atop a 1930 Aherns-Fox Quad fire engine. Waving to all the boys and girls along Main Street and throughout the town, Santa dispenses Christmas cheer to all.

These nostalgic memories now come alive in an extraordinary model. An authentic 1930 Aherns-Fox Quad fire engine is precision-engineered in 1:43 scale and meticulously detailed in bright holiday colors. Sitting in the back is an official replica of the famous Coca-Cola Santa, first illustrated by Haddon Sundblom and long a part of Coca-Cola holiday advertising. This radiant work is certain to brighten your holiday traditions with its fine artistry and joyful spirit. The Coca-Cola Holiday Fire Engine is produced by - and available only from - Matchbox Collectibles.

Scale: 1:43